Artisans are the backbone of India's culture and heritage engaged in craft production to earn a livelihood. Indian culture is the heritage of social norms and technologies that originated in or is associated with the ethno-linguistically diverse India. Vishwakarmas, Indian artisans, are the divine master craftsmen who constructed the temples, palaces etc. designed ornaments, houses, furniture, idols and weapons of the gods and built their cities and chariots. They are the architect of Indus Valley civilization the mythical city Harappa, Mohanjadaro and is also said to have made the great temples and idols in India and other part of the world. Artisans are a global community . In India artisans are known as Vishwakarmas. The religious and cultural history of India can be traced to 5000 years old Indus River Valley Civilization where historians found traces of many cities, buildings idols of gods and goddesses ornaments, weapons created by Vishwakarmas . At this 77th year of Indian independence a Prime Minister, Hon. Narendra Modi, understands, first time, in the history of India, the importance of Vishwakarmas and announced PM VIKAS (PM Vishwakarma Kausal Samman Yojana ) project to support the creators of our culture and heritage.

We, the people who introduced career guidance and education support to the young generation through print media, ‘Career Magazine’, ( the first career guidance publication in South India since 1984) , to get their right jobs through education and skill development is committed to support the artisans by providing information, training, skill development , media promotion, consultancy and new technology platforms to market their products and services globally. www.rarirem.com is an e-commerce platform for all artisans to sell their products and services, from “cradle to the grave”. Over the years, numerous styles of art, architecture, painting, music, dance, festivals and customs have developed in India and this wide variety has made the Indian culture unparalled to which the entire world still looks up to. The Indus Valley civilization was the earliest known urban culture of the Indian subcontinent—one of the world's three earliest civilizations, along with Mesopotamia and ancient Egypt. However, for anthropologists and other behavioral scientists, Indian culture is the full range of learned human behavior patterns. The term was first used in this way by the pioneer English Anthropologist Edward B. Tylor in his book, Primitive Culture, published in 1871. Our cultural heritage is of utmost importance to us. No matter how much we have progressed and how far we plan to reach, we can never forget our culture and traditions as they are embedded in us and are an inseparable part of ours. India is a land of varied cultures and traditions. India is one of the world's most attractive countries, and multiple factors have increased its popularity among tourists. Its natural wonders, cultural back ground, temples, ornaments, boats and backwater, artificial marvels etc., have made it a popular name for tourism. Clothing, ,art, idols, music, dance, architecture, food, festivals, languages, religions, are all part of Indian culture. Most notably, most of the creations are the contribution of artisans. By embracing innovation and technology, and supporting artisans , India can safeguard its heritage for future generations while fostering a deeper appreciation of its diverse cultural tapestry. They are creators of diverse goods and use their hands to create unique, functional and also decorative items using traditional techniques. Never forget their contributions to the society. Every industry has complex challenges that require creative solutions. Learning skills such as design thinking and creative problem-solving can help artisans set themselves apart when introducing new technologies. Our heritage is what we have inherited from the past, to value and enjoy in the present, and to preserve and pass on to future generations.

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